What you can expect from my PPC blog
- Learn reading data AND take action.
- Learn the inner workings of advertising platform.
- Learn about the upcoming developments in the advertising industry and what they indicate.
When I first started down the path of Search Engine Marketing, my biggest problem was understanding all the data that are available to me. I didn’t know where to start and how to use the data to tell a story or identify a problem. For example, I didn’t know what it means when impressions go up, what could be the cause of the increase? how do I identify what cause it to increase? And when I do identify the culprit, what attributes can I change or influence to bring impressions back to normal levels? For the first part of my Blog I hope the address these questions so anyone starting down this career path can learn fast without going through all the trail and error I had to go through.
Great PPC blogs like searchengineland.com and searchenginewatch.com focus more on industry news and some advanced tactics on a broader level. But I’m going to be going back, focusing on build a solid a foundation for you so that advanced tactics will come naturally to you with the tools that you have available.
The my second hope is to address some of the misconceptions with online advertising. Many people I know take out their pitchforks and scream in disapproval the moment they hear online ads. Most of the this is due to the lack of understanding how digital ads work and how personal information are collected. I hope to shed some light on the online advertising industry and bring some transparency to the inner works of online ads.
Thirdly I’d like to express my own thoughts on current developments and future endeavors of major advertising companies and how the digital landscape is moving.
Paid Search School 